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UPFRONT is Google Flights for live event tickets — a nationwide search engine that compares concerts, sports, and theater tickets across the web in real time, so fans can find the cheapest path to any seat in a single search. Based in Miami and launched in 2024, the platform scans hundreds of ticket providers and features direct inventory on more than 17,000 events alongside the major marketplaces.
Built to end the maddening multi-tab scramble of buying tickets online, UPFRONT does something marketplaces were never built to do: show every major platform's price side by side, and send fans to a competitor when a competitor wins.
Hidden checkout fees, resale marketplace dynamics, fan economics, BOTS Act enforcement, fee transparency legislation, dynamic pricing on primaries, our broker partnership model, and nationwide live-event trends.
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